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News, tips & advice from the UK's streaming experts

When talking about the Internet, or online video specifically, it's hard not to think about YouTube. Perhaps that's why their Chief Business Officer Robert Kyncl was asked to give a keynote address at this year's International Consumer Electronics Show (CES) in Las Vegas. It was his second time giving a keynote, and he used his time to point out how right he was in his...

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How do you hold your smartphone most of the time? Is it horizontal, like a widescreen television, or vertical like a letter in the post? And does it change when it comes to watching video? All these are great questions for video creators and marketers to ask when planning their next video shoot. Historically, virtually everyone says to record video horizontally to capture a true HD...

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You’re probably tired of hearing about how mobile is taking over everything. It’s simply a fact now that businesses and advertisers know. But the rate of growth of mobile video is likely greater than you might think. Here are some interesting statistics and expert opinions on why you need to create video for, and migrate to, mobile now. Insights from Yahoo! To find out what people really...

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As a marketing technology, online video is less than a decade old. In fact, the first YouTube video was posted only in 2005. And it’s taken time for the technology needed to deliver video marketing campaigns to mature. It’s also taken time to figure out a brand new marketing channel. In the past, marketing strategies and objectives for video mostly involved number of views, number of...

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A few short months ago I wrote a blog about personalising video and how in most respects, it just wasn't practical. I'm not exactly eating those words now, but I'm certainly rethinking them. At the start of 2015, many marketing predictions said that personalised video would be the main trend of the year. But it hasn't exactly taken off the way many suggested. As I said...

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When 2015 kicked off, many people had high hopes that virtual reality (VR) would finally become mainstream. And by that I mean VR content and devices would be readily available, at reasonable prices, and the experience would be good enough to drive adoption by the masses (that's you, me, and most of our neighbours). Now that we're halfway through December, it's safe to say VR hasn't...

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t1 line

This past weekend my son and I were working on wiring our future home theatre. I decided to put in a LAN cable rather than use a wireless connection for Internet access because it's always faster and more reliable. Unfortunately, I needed about 50 feet of the cable to reach from our router to where the home theatre system will go. This meant I needed...

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animated explainer videos

Animated videos are all the rage. From Hollywood blockbusters to shorts on TV and online, they're everywhere. It turns out they're also a great medium for telling stories and sharing ideas. At one time they were difficult to make, requiring a lot of technical and graphics skills. Now, though, you can find many cloud-based programs that make it easy for anyone to create a great animation....

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megabit

One way to understand why one video gets thousands (or more!) views and others are virtually ignored is to figure out what makes people watch. What is it that motivates them to tune in? You can imagine many organisations are studying those types of questions quite enthusiastically. Google is one of them. They have come up with a matrix of categories for why people watch the...

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