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News, tips & advice from the UK's streaming experts
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Video used to be a novelty. A nice to have, or something special to enhance your marketing. Those days passed a while ago, and now video is the norm almost everywhere.  If you Google for advice about video marketing and how often you should do it, you'll find a lot of results for social media. These days, along with asking how frequently you should post blogs, tweets, or...

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sharing videos

It's November already. Isn't it amazing how fast the time can sneak up on you and suddenly you have a whole new holiday season to prep for? This year, you should definitely have video on your to-do list. And that video had better work on mobile devices. Mobile and video by the numbers You already know that mobile usage is growing fast (you'd have to live under a...

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This past month I've been watching my son play Nintendo's Mario Maker on our Wii U (for the uninitiated, that's a video game and a video game console respectively). And it occurred to me that Nintendo are genius at video marketing. They released a game that makes it easy to create an infinite number of Mario world levels (I suspect they use the tool to...

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Over the last several years Flash has been on a slow decline. It arguably started when Steve Jobs said Apple wouldn't support it. As HTML5 came along it slowly started replacing video on the web. Back in 2010 YouTube started using HTML5 video and earlier this year they announced all video would default to HTML5. There's a large contingent out there pushing for, waiting for, cheering...

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Years of video are streamed every day. Yes, literally years worth of video are watched by the world each and every day over the Internet. From the perspective of a viewer, it's all really easy. But if you're interested in streaming your own content then there are a few things you need to understand before you get too far. One of those things is what online...

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Not too long ago I stumbled upon a resource Google provides called "Think with Google." They leverage their immense pile of data gathered from their search engine and other sources to provide insights to anyone that wants them. The data and analysis is provided for different industries, and usually is based on a global picture. Much of what they have is Google-centric – trends on YouTube...

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megabit

I read an interesting article on Social Media Today regarding live streaming. It was an analysis of the viewers and content providers on Periscope. If you haven't heard, Periscope was a start up company with an app that let anyone live stream. Twitter bought them for a reported $100 million and relaunched the app earlier this year. The author wanted to know how many of the...

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Consistently, year after year, case studies have proven to be one of the most effective types of B2B content. White papers, blogs, and webinars have all been near the top of the list too. But video has been growing steadily in influence. In one study from Content Marketing Institute, video has now overtaken case studies. The results are actually pretty interesting. The most effective technique is in-person events....

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