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News, tips & advice from the UK's streaming experts

Consistently, year after year, case studies have proven to be one of the most effective types of B2B content. White papers, blogs, and webinars have all been near the top of the list too. But video has been growing steadily in influence. In one study from Content Marketing Institute, video has now overtaken case studies. The results are actually pretty interesting. The most effective technique is in-person events....

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The growing demand for video online and over the mobile networks means people are looking for ways to send better video using less bandwidth. Back in 2013, HEVC/H.265 was approved as the next standard for video compression to meet those needs. It's able to double the compression while providing the same video quality as the current standard H.264. It can also provide higher quality video...

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I’ve found that one of the hardest things about creating video is coming up with the ideas. It’s also often a challenge to put those ideas in order and visualise what the final video might look like. And video creation is almost always a collaborative effort. It’s handy to have a few tools to make it easier to communicate what is essentially a very creative...

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In many forms of marketing, personalisation is standard practice. The contents of emails, direct mail letters, SMS messages, and websites all potentially use first names, email addresses, or other demographics. You can create one content piece, and then automatically switch out the personal bits. But that’s not really possible (actually not practical) with video is it? While it’s technically possible to dub individual names at a...

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streaming live events

Every year in July, comic book and movie fans congregate in San Diego for the massively popular Comic-Con International. The event attracts 130,000 fans from around the world and hundreds of news and media outlets. If you wanted to let people know about something you’re making in the genre of comics, fantasy or science fiction films, this would be the place to announce it don’t...

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These days consumers look for socially conscious businesses. That means everything from “going green” in your production or operations to helping solve world hunger or providing clean drinking water in developing nations. But what does that mean for your company? And how can you use that information in your video marketing to improve sales? The facts In a recent study reported on by eMarketer, 91% of respondents...

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emotional contagion

Video marketing strives to create certain emotions in people in order to get them to take a certain action. That may be to buy something, donate, like the video, follow the brand – it could be anything. But what do those emotions mean when it comes to deciding whether or not to act? Research into decision making It turns out to be quite an interesting area of...

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Venture capitalist Mary Meeker is regarded as one of the key authorities on technology and the Internet. She recently presented her 2015 Internet Trends Report at a conference and she covered everything from the use of drones to mobile video. She covers a lot of financial information and trends given her current and previous financial interests. But she also gathers facts that are worth noting...

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Earlier this year Encoding.com published the 2015 Global Media Format Report. Encoding.com is one of the largest cloud-based encoding services with over 2000 publishers. They have a huge amount of data they can use to say what sorts of video formats are actually being used and to identify trends. How much data do they have? Well, they took in 951TB of data (that’s the raw feed...

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