Blog

News, tips & advice from the UK's streaming experts

Content marketing is tough. Why? Because creating content takes a lot of work, planning, and execution. And in the midst of all that creation and planning it’s sometimes easy to lose track of certain facts. For example, you may be cranking out how-to videos, product demonstrations and video testimonials (and a whole lot more!), but you may not be thinking about how to tie that...

Read More

My son has started streaming his Minecraft adventures. I set up the recording software for him, but he now knows how to edit and upload himself. One of his Minecraft buddies wanted to start streaming too, so I offered to help him get set up as well. And that’s when I stumbled into the latest proof of the old adage, “If you want to learn something,...

Read More

Marketing in a digital world is crazy, and sometimes complicated. There are so many devices, screen sizes, and delivery platforms to choose from for each campaign. Enter eMarketer and their Multiscreen Usage Roundup report. Their compilation of statistics and consumer behaviour is extremely detailed and worth reading. But for those short on time, I’ve pulled out five of the most relevant statistics and facts to discuss...

Read More

Sometimes you struggle to come up with content, especially video content. It’s ok, every content creator out there does. Where can you find inspiration? How about looking right in front of you – what you watch on TV, the music you’re streaming, or the latest entertainment news. Now, you might argue that those just aren’t appropriate topics for your business video content. You need to maintain...

Read More

I've written before about how the videos that move us emotionally usually get the most views. It doesn't take much. A few playful kittens can get millions of views. So do videos of people jumping off roofs onto trampolines. What do they have in common? Basically, if someone can smile or laugh at your video, chances are more people will watch. A study by Strata showed...

Read More

In an effort to get people's attention, well-meaning advertisers create videos they think people will watch. Sometimes that means starting the video with some very interesting (not in a good way) scenes. People will click the skip or close button as soon as they're able so they can continue with what they were doing. How can you create video ads people don’t click skip on...

Read More
mobile vs desktop ecommerce traffic

This final blog installment focuses on what is arguably the most important channel for businesses: mobile. Smartphone penetration in the UK is predicted to reach 90% by 2016. Mobile sales were up 52% year over year in April. People are using their mobiles for research and purchases in greater numbers. Video is one of the best ways to reach people on mobile devices. Here’s why: Traditional websites...

Read More

By now you’re convinced how important video content is to your business (you are, aren’t you?). In the previous blogs in this series I’ve talked about how videos on your website and landing pages improve sales, reduce bounce rates by keeping people on your site longer, and increase conversions on pages with video. But is video marketing only about your website? No, it’s not. In this...

Read More

We’ve seen how video enhances your website, gets you more visitors and encourages them to spend more of their time on your site in the first three blogs of this series. While those are all good, you might still be asking “So what? Will video help me make more money for my business?” Yes. Yes it will. One of the amazing things about video is how it...

Read More

In parts 1 and 2 of this series you read about using video on landing pages and how they can help SEO. In this blog I’ll talk about how video can grab people’s attention. And on the web, if you don’t have their attention, you don’t have anything. How long do you have to get their attention? Well numbers are often thrown about seemingly randomly, but...

Read More

Sign Up For Free Account