December 2015

As a marketing technology, online video is less than a decade old. In fact, the first YouTube video was posted only in 2005. And it’s taken time for the technology needed to deliver video marketing campaigns to mature. It’s also taken time to figure out a brand new marketing channel. In the past, marketing strategies and objectives for video mostly involved number of views, number of...

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A few short months ago I wrote a blog about personalising video and how in most respects, it just wasn't practical. I'm not exactly eating those words now, but I'm certainly rethinking them. At the start of 2015, many marketing predictions said that personalised video would be the main trend of the year. But it hasn't exactly taken off the way many suggested. As I said...

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When 2015 kicked off, many people had high hopes that virtual reality (VR) would finally become mainstream. And by that I mean VR content and devices would be readily available, at reasonable prices, and the experience would be good enough to drive adoption by the masses (that's you, me, and most of our neighbours). Now that we're halfway through December, it's safe to say VR hasn't...

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t1 line

This past weekend my son and I were working on wiring our future home theatre. I decided to put in a LAN cable rather than use a wireless connection for Internet access because it's always faster and more reliable. Unfortunately, I needed about 50 feet of the cable to reach from our router to where the home theatre system will go. This meant I needed...

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