January 2016

Small businesses don’t usually have large marketing budgets so they have to make the most of every pound. That means they’re doing their best to keep an eye out for the most effective ways to market themselves. And when US business owners were asked to choose the top three trends that would impact their marketing, 51% of them chose video streaming. The Internet of Things (IoT)...

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When talking about the Internet, or online video specifically, it's hard not to think about YouTube. Perhaps that's why their Chief Business Officer Robert Kyncl was asked to give a keynote address at this year's International Consumer Electronics Show (CES) in Las Vegas. It was his second time giving a keynote, and he used his time to point out how right he was in his...

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How do you hold your smartphone most of the time? Is it horizontal, like a widescreen television, or vertical like a letter in the post? And does it change when it comes to watching video? All these are great questions for video creators and marketers to ask when planning their next video shoot. Historically, virtually everyone says to record video horizontally to capture a true HD...

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You’re probably tired of hearing about how mobile is taking over everything. It’s simply a fact now that businesses and advertisers know. But the rate of growth of mobile video is likely greater than you might think. Here are some interesting statistics and expert opinions on why you need to create video for, and migrate to, mobile now. Insights from Yahoo! To find out what people really...

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