3 Ways to Spice Up Your Video Marketing
Last week I shared some samples of product videos. Most were pretty straightforward, but if you paid attention you might have noticed a couple that started off with something special.
That something is called an “intro”. It’s that little bit of video that plays in the first 5-10 seconds. Usually it will include some elements that define the company making the video. Logos, catchphrases, website URLs, or even a snazzy jingle. Maybe all of the above.
Until recently, you needed a creative marketing department, graphic designers, and audio/video specialists to get something like that for your videos. But, just like almost everything else, the Internet has changed things.
There are at least three easy ways you can create an intro for your videos. You don’t need to know how to make a video, you don’t need to know how to code, or even come up with an original idea – unless you want to.
If you need an intro quickly, and you have no video or graphic skills to speak of (and no time to learn), then your best bet is using “pre-made” video services. What you’ll find online are services that provide sample intros that are already made. All you need to do is add your own text or images – like your logo.
Basically you find one of the examples you like. Depending on the service you choose, you simply type in the text and upload a file. You’ll either have your video immediately, or you might have to wait a few minutes while they process it online.
In case this is sounding confusing, here’s an example. My son actually found the site called flixpress.com. He’d spotted an intro there he wanted to use for his gaming channel. I checked it out and signed him up for the free account. When I had time, I went looking into it a bit more and found I really liked it too.
They have different levels of accounts. The free version gets you access to 8 templates, with low video resolutions. If you’re willing to pay even just a little, you can get more templates and full HD capability.
Here are two intros I made in about 5 minutes using their templates.
All I did was type in the words you see. I did need to wait for them to be rendered, but I received an email notification they were complete seconds after I hit the render button. While I didn’t change the audio on these clips, it’s possible to add your own if you choose to do so. Every template comes with a default audio track included though.
Flixpress isn’t the only company out there that does this. Before my son found it, he found another provider that offered customisable templates. I resisted because the intro he wanted cost money. Ultimately I gave in because it cost just about £3. Not enough to argue about.
For this service, we entered my son’s channel name and then the provider emailed us a link to download the file. Here’s what we got:
There was no other communication with the provider. The website looked much like Flixpress, only you could order each template intro individually.
It’s worth looking at different services to see what templates you like and what the cost for each one is. Make sure to check on the details too! Can you download the finished file or just upload it to a service like YouTube? What resolutions are available and does it cost extra to do it in different ones? The answers to these types of questions will help you narrow down which service will work best for you.
Pay someone to make it
Another option for those who don’t have the skills available (for themselves or in their company) is outsourcing. You can hire an expensive video marketing company, or you can do it on the cheap.
Which you choose depends on your budget and what you need done. If you’re still reading this far, chances are you’re someone who wants or needs it done cheaply. So how do you go about it?
My first stop would be Fiverr. It’s amazing what you can get done for just a few quid with the right vendor. A quick visit to the website, and a search on “video intros”, revealed hundreds of service providers.
Just like the online service, many of these providers use templates. That’s the only way to go about producing them quickly and cheaply. However, some of them offer customisation for an added charge. So it’s possible you might be able to tweak a standard template if they are willing.
If you choose this route, search through the providers and watch the videos they offer as examples. I found the videos they promise to create are often exactly the same videos – they just put in your information. But given the number of providers, there are more options to choose from than you might find in a service like Flixpress.
The downside is you have to carefully describe what you want, then wait to see if the vendor produced what you wanted. You also need to check the details of what they provide, just like the online providers.
If you want something completely original, you’ll probably need to hire either a video marketing team, or a graphic designer who you can work with to achieve your vision. I don’t have any general pricing information for this approach, but the online providers I’ve seen charge thousands of pounds for videos. But that cost may be worth it to get exactly what you want.
Find your own templates
For those who do have some graphic skills or knowledge, there’s another option. You can download your own template and then customise it yourself.
So far I’ve seen templates for Adobe After Effects, Blender, and Cinema 4D. If any of those tools are in your locker, then you can probably create something really good, really fast, using a template.
As an example, here’s a template my son downloaded for Blender. It hasn’t been modified yet, so it will show you the sample text.
To customise it, you open up the Blender file and change the layers with the text. The examples I’ve seen make it clear which parts need to be edited. My son even found some templates for After Effects that he really wanted. So he watched a tutorial, then used After Effects to edit the file with his information. He didn’t make any fancy changes, but then he’s not quite 11. Give him time.
So you really don’t even need a lot of skills with these software programs to make your video intro. But most of the editing programmes cost money. If you don’t want to purchase them (they are not cheap!), you can always use Blender. It’s free and open source with lots of tutorials on the web.
If you’re planning on creating a video intro, or have recently, please share with us what you used to do it in the comments.