On Demand Streaming

The last time I wrote a blog about short form video was in 2014.  Back then I was talking about videos between 30 seconds and two minutes. Now, according to some recent data, two minutes is an eternity, and even 30 seconds might be a bit long. First, let me backup. Long form video used to be any video content over 10 minutes long. That’s the...

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Have you ever read reviews of hotels to find a great place, then end up feeling disappointed once you got there? Maybe the pictures were old, or only showed the one room that was decent. The opposite might be true too, when you come across a hotel that is even better than you could have imagined from the pictures. The travel industry knows this happens too....

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Small businesses don’t usually have large marketing budgets so they have to make the most of every pound. That means they’re doing their best to keep an eye out for the most effective ways to market themselves. And when US business owners were asked to choose the top three trends that would impact their marketing, 51% of them chose video streaming. The Internet of Things (IoT)...

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Over the last several years Flash has been on a slow decline. It arguably started when Steve Jobs said Apple wouldn't support it. As HTML5 came along it slowly started replacing video on the web. Back in 2010 YouTube started using HTML5 video and earlier this year they announced all video would default to HTML5. There's a large contingent out there pushing for, waiting for, cheering...

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Years of video are streamed every day. Yes, literally years worth of video are watched by the world each and every day over the Internet. From the perspective of a viewer, it's all really easy. But if you're interested in streaming your own content then there are a few things you need to understand before you get too far. One of those things is what online...

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I’ve found that one of the hardest things about creating video is coming up with the ideas. It’s also often a challenge to put those ideas in order and visualise what the final video might look like. And video creation is almost always a collaborative effort. It’s handy to have a few tools to make it easier to communicate what is essentially a very creative...

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In many forms of marketing, personalisation is standard practice. The contents of emails, direct mail letters, SMS messages, and websites all potentially use first names, email addresses, or other demographics. You can create one content piece, and then automatically switch out the personal bits. But that’s not really possible (actually not practical) with video is it? While it’s technically possible to dub individual names at a...

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streaming live events

Every year in July, comic book and movie fans congregate in San Diego for the massively popular Comic-Con International. The event attracts 130,000 fans from around the world and hundreds of news and media outlets. If you wanted to let people know about something you’re making in the genre of comics, fantasy or science fiction films, this would be the place to announce it don’t...

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