On Demand Streaming

My son is very ambitious. At the age of 9 he’s determined to build a home theatre in our cellar. It used to be a finished playroom, but an especially rainy spring about 10 years ago meant we had to tear it all out because of a flood. Now it’s just an empty storage space. But I’m digressing. I’m the type of parent who encourages her...

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Music streaming services increased revenue 39% and accounted for 23% of total digital music sales. The growth in music streaming has been so strong that many countries have added streaming to their sales numbers when calculating the charts. Probably the best example of how much impact streaming can have on the charts is the single Problem for Ariana Grande.  It reached number one because both streams and...

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There’s been a trend over the last few years in web design: video backgrounds. Instead of static image or color, the background is an actual video that plays fullscreen. It isn’t something I see every day, but in certain sectors they’ve become quite popular. If the idea interests you, make sure you consider the following five things before you rush out and make a video. ...

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I've never been crazy about watching online videos. At least not ones used for marketing.  I write about video marketing all the time. I've created scripts and the videos themselves. But in my own explorations online I always avoided watching video if I could. I'm a text person I guess. I'd rather read a web page, or skim it really, than have to sit through a...

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If you’ve looked at Facebook, Twitter or YouTube lately you probably noticed something they now have in common: All videos autoplay. When you search through your Facebook feed all those cute kittens, dogs, sheep, and kids get moving as soon as you scroll far enough to see them. YouTube now has autoplay on by default for all videos and Twitter is testing it in your...

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Rokenbok has to be one of the coolest lines of toys invented. They make building toys and moving vehicles in miniature. And while Lego is much more popular, Rokenbok is definitely cooler. That’s probably why their toys were only available at specialty toy shops. That, and the fact they cost significantly more than most Lego sets. About ten or twelve years ago, I bought several sets for...

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I've written a lot about understanding your video hosting options. Depending on what you're trying to achieve, you could use public, private, or a combination of hosting solutions. One place you should always use private hosting is on your website. That's because you can customise the look and feel of the player to match your website, avoid unwanted adverts, and control what videos people see in...

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One of the biggest factors in the success of your video marketing is whether or not your content, format, and message resonates with your target audience. There are many online videos and even TV adverts that leave me wondering “What was that marketing team thinking?” Often they are well made, but just have me raising an eyebrow in confusion, dismay or amusement (not in the...

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Webcasts, webinars, webisodes, web, web, web! Sometimes it seems like people just throw the word “web” in front of other words. It’s as if that will help us understand what they are, but often it just muddies the water. Did you know that blog started out as weblog, or web-log? Thankfully we didn’t end up with wog, or weg, or welog. It’s one case where...

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There's a buzz going around saying that smartphones are the greatest marketing tool since, well, a long time. But do people really use them in a way that retailers can generate sales? Statista.com published an interesting graphic that shows smartphones aren’t the retail choice for many buyers. In fact, the device with the highest conversion rates is still the PC. In second place is tablets, and smartphones...

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