On Demand Streaming

Since 2007 Google search result pages have combined results from all the vertical searches onto one page. That is, you see videos, images, news, and standard web page results all on first result page.  Google calls these “Universal Search Results”. But not every search will return all types of search results. For some words you might still only see web results, for others images and news...

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Last week I wrote about using video for lead generation. This week I tackle a related topic – where you should host those videos. First, let’s list the options of where to host. For many people that list is short: YouTube, and everywhere else. And by everywhere else they mean other public hosting platforms like Vimeo. But they’d be missing a huge chunk of video hosting...

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Creating video is becoming easier and easier to do – technically speaking. But there is a lot of creativity that goes into creating videos too. While there are many great do-it-yourself solutions, sometimes you really want to let the experts create your vision. So here are three tips to keep in mind when you are deciding what video production company to choose. Figure out what kind of...

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In just a couple weeks, Americans will be going crazy at the annual championship game for American style football. And while it will determine the "World Champion", what usually get just as much interest (arguably more), are the commercials aired during half-time. There are usually a few that become legendary, not always for a positive response.  But one company that seems to have mastered the...

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video streaming usage via cdns

Toprankedblog.com asked 21 of the industry's leading personalities to predict what 2015 would bring for content marketing.  Surprisingly few of them mention video marketing specifically though. And if they did, it was in passing. If you take a look at the article though, and scroll down to the comments you'll find many more people predict that video will be the primary form of content in...

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In parts 1-3 of this blog series, you learned about creating videos for your small business without breaking your budget. Assuming you now have your videos (or plans for them), what should you do with them? How do you post them online, and once you do, how do you promote them? The first question you should ask is: what is the purpose of your video? This...

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After reading parts 1 and 2 of this blog post, you’re committed and inspired to make your own video. That’s perfect because here in part 3 I’ll go over what you need to know about creating video by using your smartphone as a video camera. Using your smartphone really is a perfect choice because almost all of them take HD video. I’ve taken a bit...

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What should your videos be about? So you’ve taken the plunge (a short one) and decided to go ahead and make you own videos for your small business. You’ve got the camera in hand, the laptop with video editing software installed and you’re ready to go. Suddenly your mind goes blank. Now that you can make them, what should your videos be about? Every business is unique...

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