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The top three things you need to know before you get started creating your own videos For small businesses creating video is a double edged sword. You know how effective video marketing is these days, but you may think video creation is expensive and takes too many resources. Perhaps you’ve tried in the past but the cost turned out to be too high, or you’re re-evaluating...

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video game consoles for watching videos

Some of the most popular types of online videos these days revolve around video games. You’ll find walkthroughs (step by step guides), reviews, tournaments, and just plain fun videos on virtually every title and video game system in existence. Twitch.tv is a streaming service that specialises in video game streaming, both live and on demand (though the gamers seem to prefer live on Twitch). Being a...

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Why doesn't the audio match up with your video?

You’ve just sat down to watch your favourite movie, TV show, or other video on your tablet. You’ve really been looking forward to it all day. After a few minutes you notice the picture doesn’t quite match the video. You’re hearing things that aren’t happening in the scene yet. The video might be frozen on a particular point, or moving slowly forward while the audio...

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online videos of cats

At our house we have a tradition of viewing a funny online video every day. The responsibility for finding the funny video rotates by the day. If it’s my daughter’s turn, I can be sure the video will feature animals. Usually cats. That got me to thinking about the cat phenomenon that exists in online video. On one level cats are the butts of jokes about...

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video for online retailers

Predictions of doom and gloom for physical shops and retailers are nothing new. But sometimes there is a bit of truth in them, and for physical shops there may be more than just a bit of truth in the latest predictions. A study released by ORC International on behalf of Capgemini reveals shoppers are starting to turn more towards online ordering over visiting stores in person....

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video game consoles for watching videos

In between smashing bad guys in the latest video game, people watch video using their game consoles. A lot of video content actually, according to a report by Parks associates. Their study only looks at the US, but they found video game consoles (Wii, Xbox, and PlayStation for the most part) to be the main method people watch over-the-top (OTT) video. OTT video is any third...

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animated explainer videos

If you've read parts 1 and 2 of this series, you're hopefully getting excited about the idea of creating some animated explainer videos for your organisation. There are many, many services out there you can use to create your videos or hire someone to do it for you. Hiring someone If you're going to hire someone, make sure you spend the time to define exactly what it is...

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live video

So what exactly makes a video engaging and successful? The best way to answer that question is with some examples. I spent some time searching around the web finding excellent examples of animated explainer videos. The three I chose are found on many of the lists of “top ten” explainer videos (animated or not). But I didn’t choose them because they are the top three....

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animated explainer videos

Today, video creation is as easy as point and click.  There are amazing free online tools available you can use to quickly generate animated videos for your products, business, or organisation. So anyone can create a great animated video right? Well certainly anyone can create a video, but whether or not it is "great", engaging, useful, or effective really depends on a number of things. In...

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An Aberdeen Group research study on the ROI (Return on Investment) of video reports that on average, 92% of respondents report video as a component of their content marketing. The number by itself isn't too surprising. When compared to the other types of content development companies consider though, it is by far the most important type of content. For example, company-authored white papers are second behind video with only 74% of companies saying they...

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