Social Media

you could summariseGet ready! Your Facebook feed is about to be filled with streaming video games. Doesn’t that sound fun? Facebook is betting that it does, and so is the gaming company Blizzard. They are the one behind titles like “World of Warcraft”, “Hearthstone”, and now their latest hit “Overwatch”. Blizzard has integrated the Facebook API into all of its games. Supposedly there is a “Go...

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Last year Facebook launched its own live streaming service called Facebook Live. At first it was only active for celebrities – like Ricky Gervais who took a bath live on his Facebook page. But in January they supposedly made it available to anyone with an iPhone, and followed on Android devices in March. Everyday people, brands and news organisations are now trying out the service. And...

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streaming live events

Every year in July, comic book and movie fans congregate in San Diego for the massively popular Comic-Con International. The event attracts 130,000 fans from around the world and hundreds of news and media outlets. If you wanted to let people know about something you’re making in the genre of comics, fantasy or science fiction films, this would be the place to announce it don’t...

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About four years ago I worked briefly with someone who believed the Internet would be all video by now. Not just in terms of bandwidth percentages, but that every website would be 100% video with nary a bit of text in sight. I disagreed with him then, and now, but he was probably more right than he was wrong. If you follow online streaming news or...

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hooking viewers to share your video

In my last blog, I talked about using surprise endings to encourage sharing. But before a viewer can share your video, they need to watch it! So how to get you get them to watch your video and not just choose the funny talking animal video instead? Here are three guidelines to keep in mind when creating your video content that will help hook your viewers...

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sharing videos

There’s a lot of video sharing going on. It’s something we all want for our videos, but if you ever doubted how often videos are shared take a look at these numbers. Every minute on Twitter, 700 YouTube video links are shared. That’s 42,000 per hour and just a smidge over 1 million per day. When Instagram went live, over 5 million videos were shared within 24...

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online videos of cats

At our house we have a tradition of viewing a funny online video every day. The responsibility for finding the funny video rotates by the day. If it’s my daughter’s turn, I can be sure the video will feature animals. Usually cats. That got me to thinking about the cat phenomenon that exists in online video. On one level cats are the butts of jokes about...

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