Video Marketing

There is no technical definition of a viral video everyone agrees on. It’s one of those things people just “know it when they see it”. Sometimes it's just one of this perfect, genuine moments that gains traction, sometimes it's down to a single influencer championing the content, and other times it's a result that can be engineered - this blog post shows you...

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It was supposed to be a huge superhero blockbuster. But Batman vs. Superman turned out to be anything but a hit. After an amazing opening week, the movie went into free-fall in its second week, taking in 68% less revenue. Second weeks are always less than the first you’re thinking. And you’re right, but few fall so dramatically in one week as did the eagerly anticipated...

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In 2015, 70% of all internet traffic was video. Around the world, billions of hours of video are uploaded to YouTube, Facebook, Snapchat, and on websites each day. Hundreds of millions of hours of video is watched each day too. Restaurants and takeaways are looking to tap into the video craze to help their businesses. But much of the time they are going about it wrong....

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The last time I wrote a blog about short form video was in 2014.  Back then I was talking about videos between 30 seconds and two minutes. Now, according to some recent data, two minutes is an eternity, and even 30 seconds might be a bit long. First, let me backup. Long form video used to be any video content over 10 minutes long. That’s the...

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