The use of streaming to showcase live events is skyrocketing. The entertainment industry is streaming concerts, politicians are streaming candidate announcements and political platforms, and sports channels are bringing every day live competition into the home. These are just a few examples.
As technology advances, the use of live streaming escalates. The quality continues to improve which makes watching the event as it happens on the computer almost as good as being there in person – but with the comforts of being at home.
From world events like the London 2012 Olympics to the American NFL Super Bowl, streaming is the now media. On the production end, it’s a great way to expand viewership. From the viewer’s end, these global happenings can be experienced, without the expense of traveling to the location.
But Live Streaming is Not Just for Large Extravaganzas Any More
In the early stages of live streaming, it was used mostly for the one of kind, periodic but lavish affairs. Yet that is all changing now. More and more broadcast organisations are starting to offer it as a daily opportunity.
According to Andre Yoskowitz on AfterDawn.com, HBO Sports president Ken Hershman recently announced that HBO Go would begin broadcasting sports via live streaming by the end of the year. This would allow HBO Go subscribers to watch these events in real-time via their own personal devices such as computers, tablets, smart phones, and set-top boxes. Full details have not been divulged, but they are certainly moving in the direction of making it part of their consumer packages.
Today in the UK, there are already several opportunities to watch sports via streaming technology. Some of these companies include:
- Universal Sports Network
- VIP Box
- Stream Watch BBC 1 Live Stream
- WiZiWiG Live Sports,
- ASL (All Sport Link)
- ESPN UK Live
Pick just about any sport you can think of, cricket, football, tennis, golf, badminton, rugby, darts, handball…and you can watch it live on one of these channels. And the best part is they are usually offered for free.
Streaming is for Everyone
Because of the evolution and simplification of technology, the large corporate broadcasters with deep pockets are no longer the only ones streaming video. It is also gaining popularity with small businesses and organisations for some of their events as well. Things like University graduation ceremonies, corporate meetings, personal coaching sessions, motivational speakers, and educational webinars are all using this technology to reach their audiences.
At the International Broadcasting Convention held in Amsterdam, September, 2012, a panel including Ronen Artman, LIveU’s VP Marketing, Eric Schumacher-Rasmussen, editor of Streaming Media magazine, and Stan Walbert, project manager at MultiCAM Systems discussed the future of streaming.
They all agreed that streaming is progressing quickly and is now a household word. “We see a lot more organisations, not just broadcasters working with live streaming,” says Ronen. “Video is seen as one of the magnets that draws people to a site.”
Amateur broadcasts from live news events such as Occupy Wall Street and The Arab Spring also proved that the large budgeted corporations with big equipment are no longer necessary to share events via live streaming.
Audiences throughout the world are becoming accustomed to event streaming and the instantaneous results that it brings. They want to watch events live, as they happen and not wait until broadcasters put it on their schedules.
The world is shrinking and with the evolution of technology such as live streaming, it’s happening even faster.