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Why Your IT Department Shouldn’t Be In Charge of Your Video Streaming

live video streaming in the workplaceWhen you consider using video streaming for your company, you might turn to your IT department for help. That’s natural of course, but here are a few reasons why your IT department may not be the right choice.

Physical limitations

Trying internal streaming over existing IT infrastructure is fraught with problems. Your IT department is likely using all available resources for existing applications. Things like video conferencing, email, content management and other mission critical systems have priority.

Most corporate networks are not built to handle the additional load video streaming would require. They simply weren’t designed with it in mind. Of course, it’s possible to purchase new equipment and expand the network capabilities. But the extended timeline of upgrading and testing a new infrastructure makes this option impractical. In the end, IT will focus on keeping mission critical systems working, even if it means a poor streaming experience.

Security Issues

It’s also likely your IT department will get nervous over security issues. Streaming to users beyond firewalls, opening up ports, and running applications (like the player or encoder) they may not have tested or vetted on the corporate infrastructure will get any IT security manager worried. And the concern isn’t unwarranted. Any changes made to the infrastructure could create security problems if not managed properly. And while most of the issues can be managed, it takes time and patience to work through the IT culture and policies.

Beyond technical issues

Today just about everyone watches video online. Whatever the purpose of your video streaming is, the presentation of the video – quality, latency, player controls, etc. – will be compared to what they find online. At the very least employees will expect something similar to what they find on YouTube, or iPlayer on BBC.

This means expectations of the internal video will be high. And given the cultural change needed, just to use video in the enterprise is often a major hurdle, the first official streaming event needs to go off without a hitch. If it doesn’t, then the backlash against it may mean there isn’t another shot for years. Failure, as they say, isn’t an option if you’re looking to incorporate video streaming into your business on a regular basis.

For many, letting the IT department handle internal live video streaming ultimately isn’t the right option. The company infrastructure just isn’t designed to handle the load. And network security and mission critical applications are IT’s primary concerns, not making sure the video streaming is the best it can be.

So what can corporations do when they want to start live streaming internally? They can turn to a private live streaming service that ensures their event goes off without a hitch, while maintaining network performance and security. For more information on live streaming, including the seven questions you should consider when choosing a live streaming provider, download our white paper, How to Use Live Streaming to Expand Your Organisation.

Oliver Burt

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