Practically born with electronic devices in hand, millennials now account for 82% of online video ad views according to an article on streamingmedia.com. It turns out that they are watching sports and gaming online in ever increasing numbers.
What is it that pulls them in? They get to see it all!
Traditional broadcast sports only lets you watch what the networks think is important. But with online streaming video, you can get live feeds from sports and see every match, call, foul, or play. For example, the Tennis Channel can stream up to 12 courts at once, so you can see all of them or just focus on the players you follow. Adam Ware, senior vice president of Tennis Channel says, “The content just can’t fit on one channel. We cover as many games as we can.” And the choice of games they cover, is usually determined by demand – what their viewer want to see.
There’s a similar story with other live sports as well as the World Cup and Olympics showed. But there’s also another growing area where millennials are flocking: e-sport streaming. What are e-sports? Video games. Worldwide young people are becoming pro video gamers, earning cash and prestige by being the best in their games. And other young people love to watch them, just like traditional sports.
Twitch is a streaming video service dedicated to gaming. Just this past weekend they hosted the national collegiate championship for the game League of Legends. They’ve become so big, Amazon purchased them for nearly $1 billion in cash. In the UK, there’s an official e-sport association and Gfinity is the latest and most popular way for gamers to compete. They hold tournaments that are streamed live.
Millennials can watch just about any game being played on Twitch or any tournament on Gfinity. There are literally millions of choices.
What’s the take-away besides young people like to watch sports and video games? These viewers are setting the trend for everyone. Older generations will likely follow the viewing trends for sports, and certainly the next generations will. And it is also a sign of things to come in other arenas (no pun intended).
Already other sectors are offering more to their streaming video viewers. Reality TV shows offer more footage on their website, though it’s not always live. Even programmed TV will often have extended videos or more info online regarding the show, bloopers, whatever.
The millennials are on the top of the trend I like to call More. They see more available online, and more is becoming available in response. We all benefit too, no matter what our age. And it’s already extending beyond sports.