One more reason you should use private video hosting on your website
I’ve written a lot about understanding your video hosting options. Depending on what you’re trying to achieve, you could use public, private, or a combination of hosting solutions. One place you should always use private hosting is on your website. That’s because you can customise the look and feel of the player to match your website, avoid unwanted adverts, and control what videos people see in a playlist.
But can using public video hosting really be a bad thing? ReelSEO.com recently published an article with some interesting survey results on the subject. Well it was an informal survey, but it’s still worth looking at. The blogger produced identical web pages for a fictional company with identical content, except for the embedded video. One page showed an embedded video from YouTube and the other was an a custom player. Both had the same thumbnail.
The survey question asked which webpage was more credible. And by a large margin, 68%, people said the non-YouTube website had more credibility. More specifically over 40% said the YouTube label on the video hurt the credibility.
As I mentioned, the survey was not scientific and created more out of the curiosity of the blogger. But it makes a great point. While a custom player certainly looks nicer with your design, it’s the perception of professionalism that makes the difference.
Everyone knows YouTube and Vimeo as the most popular public, and mostly free, video hosting sites (though Vimeo does offer paid plans too). Because of that, people may assume you don’t have the money or capability to do “professional” video. Or at least they may question the quality of your business. Just as if your website design is poor, the presentation of your video can leave a bad impression too.
If you’re ready to help build your business credibility by hosting your own videos, give us a call. We can help you get started moving your videos to our private video hosting platform with a plan that fits your business. You can also chat with us online, or send an email to firstname.lastname@example.org.