What do comedy and marketing have in common? It’s more than the occasional funny ad. Comedian Michael Jr. uses comedy to help people understand that everything we do has a purpose. When you understand why you’re creating, amazing things can happen. Watch the video to see how....
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Is it too early to think about marketing in 2017? Not for many marketers. Already they are writing about the best marketing ideas for 2017. And it’s no surprise video marketing is a key part of any strategy. Read on to see why it matters to your business....
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Many people don’t trust Facebook. But video marketers generally love it. And for years, the company has reported great metrics about how many videos are viewed and how long they are watched. Unfortunately, it turns out they were wrong. Find out what happened and what it might mean....
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One hotel brand is using online video in a unique way. They’re using it to highlight their ability to provide an “unusual” business experience when you stay at their hotel. Learn what they’re doing, watch the video, and see how they could utilise it even more.
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So far, it feels like 2016 has been the year of video streaming. All the big tech giants have either launched, or are launching, their own video services of one kind or another. Twitter is pushing video more and more. Facebook added live streaming and gaming streaming. And YouTube will be adding live streaming to its apps. Of course, video has been around for a long...
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In 2015, 70% of all internet traffic was video. Around the world, billions of hours of video are uploaded to YouTube, Facebook, Snapchat, and on websites each day. Hundreds of millions of hours of video is watched each day too. Restaurants and takeaways are looking to tap into the video craze to help their businesses. But much of the time they are going about it wrong....
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There’s been a lot written about cord cutters and how over-the-top (OTT) programming is going to replace broadcast platforms like Sky, BT, or Virgin. OTT is the delivery of TV or movies online through (or “over”) another device like a gaming system or smart TV using a service like Netflix. But is watching your favourite TV show through your Xbox One using Netflix or HBO Go,...
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The last time I wrote a blog about short form video was in 2014. Back then I was talking about videos between 30 seconds and two minutes. Now, according to some recent data, two minutes is an eternity, and even 30 seconds might be a bit long. First, let me backup. Long form video used to be any video content over 10 minutes long. That’s the...
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When talking about the Internet, or online video specifically, it's hard not to think about YouTube. Perhaps that's why their Chief Business Officer Robert Kyncl was asked to give a keynote address at this year's International Consumer Electronics Show (CES) in Las Vegas. It was his second time giving a keynote, and he used his time to point out how right he was in his...
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As a marketing technology, online video is less than a decade old. In fact, the first YouTube video was posted only in 2005. And it’s taken time for the technology needed to deliver video marketing campaigns to mature. It’s also taken time to figure out a brand new marketing channel. In the past, marketing strategies and objectives for video mostly involved number of views, number of...
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