marketing Tag

In 2015, 70% of all internet traffic was video. Around the world, billions of hours of video are uploaded to YouTube, Facebook, Snapchat, and on websites each day. Hundreds of millions of hours of video is watched each day too. Restaurants and takeaways are looking to tap into the video craze to help their businesses. But much of the time they are going about it wrong....

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May through September is the biggest time of year for music festivals in the UK. That puts us about one month away from the start of the season. If you are an organiser, artist or venue, you might want to consider adding live video streaming of your festival to your to-do list. The case for streaming Sales of live music are expected to reach $23.7 (£16.5) by...

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The last time I wrote a blog about short form video was in 2014.  Back then I was talking about videos between 30 seconds and two minutes. Now, according to some recent data, two minutes is an eternity, and even 30 seconds might be a bit long. First, let me backup. Long form video used to be any video content over 10 minutes long. That’s the...

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Have you ever read reviews of hotels to find a great place, then end up feeling disappointed once you got there? Maybe the pictures were old, or only showed the one room that was decent. The opposite might be true too, when you come across a hotel that is even better than you could have imagined from the pictures. The travel industry knows this happens too....

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Small businesses don’t usually have large marketing budgets so they have to make the most of every pound. That means they’re doing their best to keep an eye out for the most effective ways to market themselves. And when US business owners were asked to choose the top three trends that would impact their marketing, 51% of them chose video streaming. The Internet of Things (IoT)...

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You’re probably tired of hearing about how mobile is taking over everything. It’s simply a fact now that businesses and advertisers know. But the rate of growth of mobile video is likely greater than you might think. Here are some interesting statistics and expert opinions on why you need to create video for, and migrate to, mobile now. Insights from Yahoo! To find out what people really...

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