media Tag

The best video editing programs are free aren't they? Well, I guess it depends on your definition of "Best".  But free is certainly a good place to start. For me, video editing is just a necessary part of getting a bigger project done.  And whether you’re making personal videos for fun, capturing memories of important events, or aiming for the next viral marketing video, editing can...

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on demand streaming - pre-recorded video

If you've watched video on many websites, chances are you've used JW Player. Unlike a YouTube video, JW Player is integrated into a website which gives the owner more control over how it looks and what it plays. They reportedly have over a billion unique streams a month making them the most popular private video player online. Why a private player With so many public video platforms...

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We've all experienced poor video playback from time to time. It's usually frustrating for sure, but do you know it increases your heart rate too? According to a neurological study done by Ericsson, waiting for mobile video to load really stresses people out. The study was part of their Mobility Report Mobile World Conference Edition 2016 released for the conference in February. User experience objectified Ericsson contracted...

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multi bitrate

Streaming is all over the Internet, the news, and people’s devices. People use the term “streaming”, but for someone new to the topic it can all get confusing. So to clear it all up, let’s look at three terms related to streaming you should know in order to understand the hype, the truth, and the technology. Streaming What exactly is streaming anyway? It’s actually a technical term...

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animated explainer videos

Animated videos are all the rage. From Hollywood blockbusters to shorts on TV and online, they're everywhere. It turns out they're also a great medium for telling stories and sharing ideas. At one time they were difficult to make, requiring a lot of technical and graphics skills. Now, though, you can find many cloud-based programs that make it easy for anyone to create a great animation....

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I’ve found that one of the hardest things about creating video is coming up with the ideas. It’s also often a challenge to put those ideas in order and visualise what the final video might look like. And video creation is almost always a collaborative effort. It’s handy to have a few tools to make it easier to communicate what is essentially a very creative...

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In many forms of marketing, personalisation is standard practice. The contents of emails, direct mail letters, SMS messages, and websites all potentially use first names, email addresses, or other demographics. You can create one content piece, and then automatically switch out the personal bits. But that’s not really possible (actually not practical) with video is it? While it’s technically possible to dub individual names at a...

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emotional contagion

Video marketing strives to create certain emotions in people in order to get them to take a certain action. That may be to buy something, donate, like the video, follow the brand – it could be anything. But what do those emotions mean when it comes to deciding whether or not to act? Research into decision making It turns out to be quite an interesting area of...

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