seo Tag

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In part 2 of this series on video marketing we're going to look at how hosting video on your website can improve your SEO results, which in turn can lead to other improvements too. Getting ranked on the first page of organic Google results has always been the quest for any online business. And getting the number one spot is kind of like finding the tower,...

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Marketers and consumers alike know video is growing more prevalent on the Internet. It's everywhere you look. But from a marketing and business perspective, is it really necessary? The answer is more often yes these days than not. Businesses in nearly every sector can use video in multiple channels and have the potential to improve results. In this six part blog series on video marketing well...

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Google is at it again. They tweaked their search algorithm to add a preference for mobile-friendly websites in their mobile search results. It’s a good thing, considering about half of all Google searches originate on mobile devices. The downside is that many websites aren’t yet mobile friendly. And if you use video on your site, it can be tricky making sure it works on all...

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Since 2007 Google search result pages have combined results from all the vertical searches onto one page. That is, you see videos, images, news, and standard web page results all on first result page.  Google calls these “Universal Search Results”. But not every search will return all types of search results. For some words you might still only see web results, for others images and news...

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You've worked hard on your videos. You've posted them online and checked regularly to see how they are performing. But so far, they appear to be miserable failures, or some of them anyway. What went wrong? While there are many possibilities, here are three questions to ask to find out why your videos don't get seen and your analytics look abysmal. Does anyone know your video exists? Just like...

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In parts 1-3 of this blog series, you learned about creating videos for your small business without breaking your budget. Assuming you now have your videos (or plans for them), what should you do with them? How do you post them online, and once you do, how do you promote them? The first question you should ask is: what is the purpose of your video? This...

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video seo and rich snippets

According to Cisco's June update to their Visual Networking Index, consumer IP video traffic will be 79% of all global internet traffic in 2018. That's a lot of video. And while much of that traffic consists of online movie services like Netflix and Amazon, there will still be a large chunk of videos created and produced by individuals and organisations. If you're video falls into the latter category,...

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For a while now everyone has known that social media sharing impacts Google search engine results. Only the folks at Google know exactly how it all works, but some studies have been done to try and figure it out. One study from SearchMetrics looked at the correlation between search engine results and many of the possible factors used by Google. Not surprisingly, their 2013 report indicates...

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