Is it too early to think about marketing in 2017? Not for many marketers. Already they are writing about the best marketing ideas for 2017. And it’s no surprise video marketing is a key part of any strategy. Read on to see why it matters to your business....
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Many people don’t trust Facebook. But video marketers generally love it. And for years, the company has reported great metrics about how many videos are viewed and how long they are watched. Unfortunately, it turns out they were wrong. Find out what happened and what it might mean....
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So far, it feels like 2016 has been the year of video streaming. All the big tech giants have either launched, or are launching, their own video services of one kind or another. Twitter is pushing video more and more. Facebook added live streaming and gaming streaming. And YouTube will be adding live streaming to its apps. Of course, video has been around for a long...
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How often does it happen to you? You’re in a Skype, Facetime, or the latest app video call on your mobile and the picture or audio drops in and out. Or the call becomes so distorted you decide to hang up. There are lots of reasons video calls can fail, or be of poor quality. Many of those reasons will affect a one-way mobile live stream...
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As mobile usage continues to grow, the networks are doing their best to keep up. But not all of them are equal, at least according to a new report from Ofcom. The organisation evaluated the major mobile network operators (MNOs) in five major UK cities. The big news reported on many websites was which MNO came out “the best” in the report. The networks included...
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We've all experienced poor video playback from time to time. It's usually frustrating for sure, but do you know it increases your heart rate too? According to a neurological study done by Ericsson, waiting for mobile video to load really stresses people out. The study was part of their Mobility Report Mobile World Conference Edition 2016 released for the conference in February. User experience objectified Ericsson contracted...
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The last time I wrote a blog about short form video was in 2014. Back then I was talking about videos between 30 seconds and two minutes. Now, according to some recent data, two minutes is an eternity, and even 30 seconds might be a bit long. First, let me backup. Long form video used to be any video content over 10 minutes long. That’s the...
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Small businesses don’t usually have large marketing budgets so they have to make the most of every pound. That means they’re doing their best to keep an eye out for the most effective ways to market themselves. And when US business owners were asked to choose the top three trends that would impact their marketing, 51% of them chose video streaming. The Internet of Things (IoT)...
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When talking about the Internet, or online video specifically, it's hard not to think about YouTube. Perhaps that's why their Chief Business Officer Robert Kyncl was asked to give a keynote address at this year's International Consumer Electronics Show (CES) in Las Vegas. It was his second time giving a keynote, and he used his time to point out how right he was in his...
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How do you hold your smartphone most of the time? Is it horizontal, like a widescreen television, or vertical like a letter in the post? And does it change when it comes to watching video? All these are great questions for video creators and marketers to ask when planning their next video shoot. Historically, virtually everyone says to record video horizontally to capture a true HD...
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