tablets Tag

It isn't any secret that younger generations tend to adopt technology much faster than the older ones. They drive the adoption and advances that everyone, eventually, will enjoy at some point. This seems especially true when it comes to mobile devices and mobile video. A recent NPD study, Smartphone and Tablet Usage Report, revealed 81% of US smartphone users stream video on their mobiles. They also...

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When talking about the Internet, or online video specifically, it's hard not to think about YouTube. Perhaps that's why their Chief Business Officer Robert Kyncl was asked to give a keynote address at this year's International Consumer Electronics Show (CES) in Las Vegas. It was his second time giving a keynote, and he used his time to point out how right he was in his...

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You’re probably tired of hearing about how mobile is taking over everything. It’s simply a fact now that businesses and advertisers know. But the rate of growth of mobile video is likely greater than you might think. Here are some interesting statistics and expert opinions on why you need to create video for, and migrate to, mobile now. Insights from Yahoo! To find out what people really...

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sharing videos

It's November already. Isn't it amazing how fast the time can sneak up on you and suddenly you have a whole new holiday season to prep for? This year, you should definitely have video on your to-do list. And that video had better work on mobile devices. Mobile and video by the numbers You already know that mobile usage is growing fast (you'd have to live under a...

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Not too long ago I stumbled upon a resource Google provides called "Think with Google." They leverage their immense pile of data gathered from their search engine and other sources to provide insights to anyone that wants them. The data and analysis is provided for different industries, and usually is based on a global picture. Much of what they have is Google-centric – trends on YouTube...

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Marketing in a digital world is crazy, and sometimes complicated. There are so many devices, screen sizes, and delivery platforms to choose from for each campaign. Enter eMarketer and their Multiscreen Usage Roundup report. Their compilation of statistics and consumer behaviour is extremely detailed and worth reading. But for those short on time, I’ve pulled out five of the most relevant statistics and facts to discuss...

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mobile vs desktop ecommerce traffic

This final blog installment focuses on what is arguably the most important channel for businesses: mobile. Smartphone penetration in the UK is predicted to reach 90% by 2016. Mobile sales were up 52% year over year in April. People are using their mobiles for research and purchases in greater numbers. Video is one of the best ways to reach people on mobile devices. Here’s why: Traditional websites...

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Google is at it again. They tweaked their search algorithm to add a preference for mobile-friendly websites in their mobile search results. It’s a good thing, considering about half of all Google searches originate on mobile devices. The downside is that many websites aren’t yet mobile friendly. And if you use video on your site, it can be tricky making sure it works on all...

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I’m an addict. Really, I am. In fact, I’m probably the poster child for the modern addiction to electronic media. I carry my smartphone everywhere. Usually I have my iPad and Chromebook with me too. And I always have some electronic device when watching TV. Sometimes I find myself checking email on one device, when I’d just checked it on another. Crazy. It takes conscious,...

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