Back in 2011 the Royal Wedding broke records online. Over 72 million people in 188 countries watched it on YouTube alone. And the following year, the BBC had over 106 million requests for its live coverage of the Olympic Games.
Live video streaming is becoming part of our culture. We watch it on the go with our smartphones and tablets. We tune in on our desktops to get more detailed or uninterrupted coverage of events.
As an event planner, your clients are probably asking how they can stream their event live too. The technology behind live streaming has become so simple, it can be done easily for the most intimate to the largest of events.
Here are a few examples of how live streaming can be used in your events:
If you’re planning a commercial or charity event, you can also use video streaming to market your event. The 2012 Social Media Marketing Industry Report said that video is the top growth area where 76% of the marketers were going to increase their use of video marketing. Video was listed as the number one strategic area where marketers were going to invest more money for social media marketing.
The investment marketers are making also includes video on demand. Events can be recorded as they are streamed live and later used in marketing, or so viewers can enjoy the event in their own time.
These are a few suggestions just to get you started thinking about how live streaming can work in your event business.
And live streaming is simple to do. All it takes is a camera, a computer with the right software, and a streaming service provider. Of course there are many different configurations and options.
But it costs less than you might think. Every event is different, but you can estimate the cost to stream your event if you know these three factors:
And if you don’t know these things, don’t worry. We’re here to help.
If any of this sounds interesting, here’s how we can help you get started with streaming services.
We’re PlanetStream, a UK based company whose Content Delivery Network offers the latest and fastest live streaming technology. We’ve been in the business since 2003 and understand how to use streaming to captivate audiences through the most current and highest quality video encoding technology.
We’ve long been involved with the Internet in most respects – web development, domain services, hosting, email, and promotion. Over 15 years of experience online gives us perspective and a unique understanding of your needs when it comes to the logistics and technical issues of streaming.
“PlanetStream was introduced to me via an existing satisfied customer…my previous experience in this field was very limited and PlanetStream provided simple to understand options at a value for money cost…PlanetStream has been a truly valuable and effective resource to the business.”
Simon Sullivan, Northcliffe Media Group
“We have worked with PlanetStream on and off for three years now. Jobs have included everything from small events like streaming live meetings to 100 users around the UK, through to live panel discussions with celebrities, delivered on a global basis, with audiences estimated at 100,000. Every time the streaming has been flawless; actually we’ve had numerous comments from users that the streaming is the best they’ve ever seen. Their service is always quick, efficient and pleasant, and their knowledge of all things to do with video via web is comprehensive…I thoroughly recommend PlanetStream for any streaming job, no matter how big or small – great price and a great service. You can’t go wrong."
Oliver Gaffikin, GlobalPodium
As a trusted partner you’ll receive benefits beyond what you’ll find with other providers:
Our mission is to help you be successful. If you want us to walk you through each step of the process we will. But if you just need to get your account set up so you can run with it, we’re happy to do that too.
We know our business and love doing it. Our goal is to provide you with exactly what you need at the lowest possible cost. We’ll ensure that your experience is a successful one regardless of how big or small your project is.
You can get started today with a FREE consultation including activation of our “Freemium” level account. This includes:
With our Freemium account you can test out our services and support with no upfront costs for as long as you need. There’s no high pressure sale to get you to upgrade your account later. You’ll continue to get the same service and support for as long as you’re a PlanetStream customer.
When you fill out our contact form, one of our experts will contact you within 24 hours and will provide you with all of the information you need, answer any questions you have and initialise your account.
“I highly recommend the services that you are offering to the market. I didn’t experience any problems at all using your services and the streaming KPIs [Key Performance Indicators] I generated were definitely better compared to the other streaming servers I tried…I can get higher streaming data throughput and the tests are always 100% success!”
Marie, T-Mobile (UK) Ltd.
If you’re ready to get started right away, we can also be reached in the UK at 01905 672593 between 8:30-5:30 Monday-Friday.
We look forward to hearing from you!