Back in 2011 the Royal Wedding broke records online. Over 72 million people in 188 countries watched it on YouTube alone. And the following year, the BBC had over 106 million requests for its live coverage of the Olympic Games.
Live video streaming is becoming part of our culture. We watch it on the go with our smartphones and tablets. We tune in on our desktops to get more detailed or uninterrupted coverage of events.
As an event planner, your clients are probably asking how they can stream their event live too. The technology behind live streaming has become so simple, it can be done easily for the most intimate to the largest of events.
Here are a few examples of how live streaming can be used in your events:
- Wedding ceremonies can be streamed to other parts of the country, or the world for that matter, to accommodate relatives and friends who can’t make the trip. They still feel a part of the special occasion and won’t miss out on seeing the groom kiss the bride.
- Have a sold out crowd? Set up an overflow venue and live stream the event to the second location. No one need miss any part of the proceedings.
- Build up excitement before a concert by video streaming the preparation leading up to the event. Follow the band members around and show them getting ready for their concert. Make the viewers feel like they are a part of the process.
If you’re planning a commercial or charity event, you can also use video streaming to market your event. The 2012 Social Media Marketing Industry Report said that video is the top growth area where 76% of the marketers were going to increase their use of video marketing. Video was listed as the number one strategic area where marketers were going to invest more money for social media marketing.
The investment marketers are making also includes video on demand. Events can be recorded as they are streamed live and later used in marketing, or so viewers can enjoy the event in their own time.
These are a few suggestions just to get you started thinking about how live streaming can work in your event business.
And live streaming is simple to do. All it takes is a camera, a computer with the right software, and a streaming service provider. Of course there are many different configurations and options.
But it costs less than you might think. Every event is different, but you can estimate the cost to stream your event if you know these three factors:
- The quality/bit rate of the broadcast,
- The number of concurrent viewers and
- The duration of the broadcast.
And if you don’t know these things, don’t worry. We’re here to help.