By 2016 there will be 1.5 billion online video users. Already online video is over 50% of mobile traffic (and even higher on some networks) as users watch movies, mobile ads, and videos of every kind on their devices. This huge swing in viewing behaviour, where online viewing trumps traditional TV, probably has your clients asking if you can help them put their videos online.
If you can’t say yes, with confidence, then your clients may just look for another production company. But if you can offer video streaming as a value added service you’ll see there are advantages to both you and your clients.
Your clients want you to help them:
- Deliver video to desktop and mobile platforms – and to the variety of browsers on each
- Ensure video quality is acceptable to every viewer, however, wherever and whatever they are viewing
- Do both of these without breaking the budget
Adding video streaming to your list of services offers you:
- A value added service you can offer clients with your branding…keeps them working with you month after month to manage and provide the video streaming services
- Added revenue…you decide if and how much to charge for the streaming service
But at the same time you don’t want to get bogged down in the technical details of making it work. Especially since the technology and standards for video streaming are constantly changing. You need a video streaming service provider that can work with your technical team to make sure your productions can be viewed anywhere, on any platform, around the globe. To your clients, the process should be seamless.
And of course you need to do all this on a budget. So it’s important to be able to adjust your streaming plan based on the needs of your clients. There’s no sense paying hundreds of pounds per month for streaming services if you don’t have any active video production clients. This flexibility isn’t available everywhere. You need to choose your provider carefully.